Omni Channel is using various marketing channels to sell so that buyers get the same experience on whichever channel they shop. So, starting from social media, websites, emails, even offline stores, all of them can be visited by buyers and they get the same satisfaction. So, when someone is shopping, he can make sure the product he needs is available or not in real time. This can make buyers feel satisfied because the store has accommodated their wishes.
Difference Between Omni Channel And Multi Channel Marketing
At first glance, the concept of Omni Channel is the same as Multi Channel, namely using several marketing channels so that buyers can reach us. However there is a fundamental difference between the two. Multichannel comes first, the goal is for people who are not reachable in one marketing channel, can be reached in other channels. For example, there used to be products that were often marketed in newspapers, but apart from newspapers, their advertisements also appeared on television, and even on radio. Omni channel actually moves as a unified whole. So, despite using many marketing channels, they are all interrelated. The basic concept of omni-channel is cross-channel but integrated.
Examples of the Implementation of Omni Channel Marketing in Business
Amazon
Amazon is a global e-commerce led by Jeff Bezoss. This company has implemented omni channel very well. In addition to accessing via the web, buyers can also use applications from mobile phones. Through this application they can track the whereabouts of the ordered goods.
Starbucks
Starbucks uses an omni channel strategy in terms of the reward system. If we frequent Starbucks, we will be given a reward card that we can use to get a discount if we shop at any Starbucks.
Disney
Disney employs an excellent omni channel, so this is very satisfying for shoppers. In addition to providing a channel to watch all disney shows, both on the website and on mobile phones. The app and website are also linked to travel service providers to Disneyland.
How To Start Or Implement Omni Channel In Business.
Omni Channel marketing is very appropriate if applied today. Because all marketing channels both online and offline are integrated. To implement it, there are several things that must be prepared, namely:
1. Understand customers very well
This applies to all businesses, so we need to really recognize the behavior of our consumers. In addition we also have to understand how the customer journey of a buyer. Omni channel must start from consumer habits, that way, we can know how to place the right channel.
2. Setting Up the Right Technology for Users
We need to see what channels are often used, then we maximize those channels. The content that we have to prepare must also be in accordance with the technology that we prepare. That way, it can be run effectively.
3. Integration of all marketing and technology channels both online and offline.
The focus is on a satisfying shopping experience. Therefore, the services that are available both on the website or application or online store must be as good. The data must also be the same, and everything can be synchronized in real time.
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